The global hand-to-hand market in July 2025 continued its familiar and fast-changing pattern, and, according to the data published by APPMAGIC, Azur Gomes did not expect to be at the top of the list with 113.6 million downloads, once again demonstrating the appeal of its super-recreational game series. The Baby Bus ranks second in 92.2 million downloads. On the revenue side, the telecommunication game was at the top of the list at $521.4 million, leading far beyond other producers.
Download volume Top 10: Super-recreational rule continues, tumbles back to the top 10
Azur Games: With its powerful super-recreational product line, a steady head-sealed chair was installed at 113.6 million times.
BabyBus (baby bus): Climbed to second position, with 92.2 million installed.
Miniclip: Followed by, ranked third at 87.7 million installed.
4. Vodoo: remain stable and ranks fourth at 71.9 million installed.
Outfit 7 (the talking tom cat series): High-profile, with almost 70 million installed in fifth place.
6-7. Supercent & SayGames: performance is robust and each recorded more than 60 million times installation, in the middle.
8-9. Supersonic Studios (ironSource) & CrazyLabs: represent the Israeli forces, top 10.
Tencent Games: Re-enter top ten downloads with 38.6 million installed.
Income Top 15: A strong dominant position and a strong head manufacturer
In a more gold-rich income dimension, the pattern is very different:
1. Tencent Games: With an amazingly high income of $521.4 billion, hegemonic.
2. Century Games: With the best under the flag of a simulation game, it ranked second at $202.9 million.
3-4. Dream Gomes & FunPlus: The income was very high, at $155.3 million and $155 million, respectively.
NetEase Games: Keep fifth, earning $141.2 million.
Spopely: Thanks to the continued success of MONOPOLY GO! (a single contribution of $109.4 million this month), total income amounted to $136.9 million, ranked sixth.
Cognosphere (HoYoverse/Miha Travel): with its dynamic-style RPG strong performance, revenues of $131.8 million rank seventh.
Playrix: with its ever-green puzzle game (e.g. Dream Gardens/Home Series), earned $129.7 million, ranked eighth.
Bandai Namco, King, Supercell: These three giants have continued their reliable income performance, each earning well over $100 million. Of the $118.8 million in revenues from Supercell, Clash Royale again contributed significantly.
At the end of the income list (No. 12-15): Moon Active, Microfun, eFootball 2025 developer, KONAMI, Cygames, etc., in the range of $65-79 million.
Super-recreational distributors (Azur Gomes, Vodoo, SayGames, Supersonic, CrazyLabs) continue to dominate the download list to prove its efficiency in accessing it by users. The strong performance of BabyBus and Outfit7 highlights the continuing appeal of specific vertical areas (children, leisure interactions). The return of the call shows the impact of its diversified product matrix.
The great leading advantage of the edict reflects its combined power of top-level IP (e.g. king’s glory, peace elite) and global operational capacity. Moderate heavy games (RPG, SLG, simulation, strategy) and leisure and wisdom games with strong internal purchase designs (e.g. MONOPOLY GO!) are the main drivers of income.
The top producers on the list have earned less than $1 billion and the gap is relatively small (3-8th) and the competition is extremely high. It is worth noting that the regular downloaders are almost absent from the income list (de-motion), again confirming the difference between the size of the user and the liquidity.
